FRANCESCA ANZALONE - CEO OF NETLIFE S.R.L. AND COMMUNICATION AND DIGITAL EXPERT
Helping You Build Promote and Protect your Brand.
Since 1997 I have been involved in enhancing and positioning Companies, Presidents and Managers of any size and in training Ruptation Management and Media Crisis professionals.
The issues and sectors in which I have been operating since 1997 both online and offline
Construction, enhancement and repositioning of Brands and Corporate online and offline. Starting from the fundamental construction of a Corporate and Brand Semantics and Semiotics Manual. Business Celebrity Building for Presidents, CEOs and Managers.
Protection of reputation through risk analysis and legal support assisted by a team of specialists.
Visual and communication in retail. Copywriting for E-commerce. Media Relations, Press Office and Digital PR in the fashion market. Lecturer at the Milan Fashion Institute of Press Office & Digital PR for the international Master in Fashion Direction – Brand & Communication Management.
Communication and Media Planning
Communication in emergencies and crises my specific skills. Planning of online and offline media strategies in line with social changes in habits and consumption. Contract lecturer at the Catholic University of Milan, Faculty of Political and Social Sciences for the Consumption and Citizenship course.
Communication expert in the tourism market and economic animation strategies of the territory between the repositioning of hotels in the luxury sector and strategic connection with the cultural activities of the territory. Innovation, Marketing, CRM and PR are the main aspects that I deal with together with my team. I signed the “Digital Tips” column in the Luxury Hotel Manager magazine.
Expert in communication in the cultural market and in promotion and enhancement strategies for museum and non-museum sites. I deal with building, strengthening, digitizing and enhancing the Heritage by raising awareness of individual and collective responsibility. Cultural heritage as a strategic resource for sustainable growth (environmental, social and economic) today also has the role of breaking down the obstacles to accessing cultural content.
Digital strategies, creative content constructions, social management, content marketing strategies, copywiriting are the daily activities that I coordinate and supervise. I teach this subject both in professional institutes and to professionals on behalf of certified professional training institutions and centers.
PR and Digital PR
Building relationships have always been my greatest attitude and activity: PR, networks, communities and co-creations. I have also dealt with this in depth in many of my publications. My books, essays, articles and columns show the desire to support active and participatory citizens in the construction of shared knowledge for the benefit of social cohesion. I sign the “Digital PR” column in Marketplace magazine.
I am Francesca Anzalone and I support in building the brand and corporate reputation.
Communication and digital have been my profession for 25 years, but even more my great passion. At the center for me is the word in every nuance that becomes corporate identity, values, vision and mission. But which also creates screenplays, short stories, stories and novels. I specialized in digital publishing by exploiting the skills acquired with my studies. But my social mission is to share with the young and the very young the weight that words have in our daily online and offline and the benefit or pain they can generate depending on their use.
I founded Netlife s.r.l. in 2000, a communication and training company specialized in digital. The goals? Provide communication services and train professionals who are more competitive, aware and responsible for the opportunities and risks of the web.
SOME OF MY PARTNERS I HAVE WORKED WITH FOR YEARS
BUSINESS DEVELOPMENT AND STRATEGY EXPERT
LEGAL FOR THE PROTECTION OF REPUTATION AND EQUITY
GRAPHIC AND VISUAL DIRECTOR